The PLCB's Bread-and-Butter Spirit Products

You may have noticed a new promotional category in the official product catalog called "State Mandatory". The PLCB is using this designation to flag items which every single store is required to stock, unless they receive special permission from Harrisburg. The criteria for being on the list is fairly straightforward: these are the items with the strongest, most reliable sales statewide, in every store cluster. (Each store is assigned to one of five marketing clusters based on its sales characteristics and surrounding demographics. You can read more about this on the PLCB website.)

What kind of blogger would I be if I didn't paste the list into my blog? For the enlightenment of all, here below are the 100 most widely popular spirit products in Pennsylvania:

American Whiskey

• Banker's Club Whiskey 1.750 L
• Jack Daniel's Old No. 7 Black Label Whiskey 750 ML
• Jack Daniel's Old No. 7 Black Label Whiskey 1.750 L
• Seagram's 7 Crown American Whiskey 750 ML
• Seagram's 7 Crown American Whiskey 1.750 L

Bourbon

• Evan Williams Black Label 7yr Bourbon 750 ML
• Evan Williams Black Label 7yr Bourbon 1.750 L
• Heaven Hill Bourbon 1.750 L
• Jim Beam Bourbon 750 ML
• Jim Beam Bourbon 1.750 L
• Maker's Mark Bourbon 750 ML
• Old Crow Bourbon 1.750 L

Brandy

• Christian Brothers VS Brandy 750 ML
• Christian Brothers VS Brandy 1.750 L
• E&J VS Brandy 750 ML
• E&J VS Brandy 1.750 L

Brandy - Flavored

• Jacquin's Blackberry Brandy 750 ML

Canadian Whisky

• Black Velvet Canadian Whisky 1.750 L
• Canadian Club Canadian Whisky 1.750 L
• Canadian Gold Canadian Whisky 1.750 L
• Canadian Mist Canadian Whisky 1.750 L
• Crown Royal Canadian Whisky 750 ML
• Seagram's VO Canadian Whisky 750 ML
• Seagram's VO Canadian Whisky 1.750 L
• Windsor Canadian Whisky 750 ML
• Windsor Canadian Whisky 1.750 L

Cognac

• Hennessy VS Cognac 750 ML

Gin

• Banker's Club Gin 1.750 L
• Burnett's Gin 1.750 L
• Gordon's Gin 1.750 L
• Seagram's Gin 1.750 L
• Tanqueray Gin 750 ML
• Tanqueray Gin 1.750 L

Irish Whiskey

• Jameson Irish Whiskey 750 ML

Liqueurs

• Bailey's Irish Cream 750 ML
• DeKuyper Peachtree Schnapps 750 ML
• Disaronno Amaretto 750 ML
• Jägermeister Liqueur 750 ML
• Kahlúa Coffee Liqueur 750 ML
• Southern Comfort 750 ML
• Southern Comfort 1.750 L
• Southern Comfort 100 proof 750 ML

Ready-To-Drink Cocktails

• Montebello Long Island Iced Tea Cocktail 1.750 L

Rum

• Bacardi 151 Rum 750 ML
• Bacardi Superior Silver Rum 750 ML
• Bacardi Superior Silver Rum 750 ML (plastic bottle)
• Bacardi Superior Silver Rum 1.750 L
• Banker's Club White Rum 1.750 L
• Castillo Silver Rum 1.000 L
• Jacquin's Gold Rum 1.750 L
• Jacquin's White Rum 750 ML
• Jacquin's White Rum 1.750 L
• Ronrico Silver Rum 1.750 L

Rum - Flavored

• Calico Jack Spiced Rum 750 ML
• Calico Jack Spiced Rum 1.750 L
• Captain Morgan Spiced Rum 750 ML
• Captain Morgan Spiced Rum 750 ML (plastic bottle)
• Captain Morgan Spiced Rum 1.750 L
• Captain Morgan Spiced Rum 100 proof 750 ML
• Captain Morgan's Parrot Bay Coconut Rum 750 ML
• Malibu Coconut Rum 750 ML

Scotch

• Dewar's White Label Scotch 1.750 L
• Inver House Green Plaid Scotch 1.750 L

Tequila

• Jose Cuervo Especial Gold Tequila 750 ML
• Jose Cuervo Especial Gold Tequila 1.750 L
• Tortilla Gold Tequila 1.000 L

Vodka

• Absolut Vodka 750 ML
• Absolut Vodka 1.750 L
• Banker's Club Vodka 1.000 L
• Banker's Club Vodka 1.750 L
• Burnett's Vodka 1.750 L
• Crown Russe Vodka 1.750 L
• Gordon's Vodka 750 ML
• Gordon's Vodka 1.750 L
• Grey Goose Vodka 750 ML
• Grey Goose Vodka 1.750 L
• Jacquin's Vodka 1.000 L
• Jacquin's Vodka 1.750 L
• Kamchatka Vodka 1.750 L
• Laird's Vodka 750 ML
• Luksusowa Vodka 1.750 L
• Nikolai Vodka 1.000 L
• Nikolai Vodka 1.750 L
• Nikolai 100 proof Vodka 750 ML
• Nikolai 100 proof Vodka 1.750 L
• Pinnacle Vodka 1.750 L
• Skyy Vodka 750 ML
• Skyy Vodka 1.750 L
• Smirnoff Vodka 750 ML
• Smirnoff Vodka 750 ML (plastic bottle)
• Smirnoff Vodka 1.750 L
• Stolichnaya Vodka 750 ML
• Stolichnaya Vodka 1.750 L
• Svedka Vodka 750 ML
• Svedka Vodka 1.750 L
• Vladimir Vodka 1.000 L
• Vladimir Vodka 1.750 L
• White Tavern Vodka 1.750 L

Vodka - Flavored

• Smirnoff Raspberry Vodka 750 ML
• Three Olives Cherry Vodka 750 ML

Why are these 100 products so important? They account for roughly 60-70% of unit sales. That's right: one-twentieth of the spirit products in PLCB stores represents two-thirds of sales. Making sure those products are in every store is a sensible plan in my book.

There are a few dozen wines marked as State Mandatory as well. They can be found in the official catalog.